Private Label Starter Guide: From Concept to Container

What is Private Label?

Private label means we manufacture products under YOUR brand name. You own the brand, we handle production. It’s the fastest path to market without owning a factory.

Step-by-Step Process

1. Define your range (2-4 weeks): Decide product categories, target price, aesthetic direction
2. Request samples (1-2 weeks): We develop 3-5 options per product for your evaluation
3. Approve & finalize (1 week): Confirm formula, packaging, labels
4. Production (3-4 weeks): Manufacturing with in-line QC
5. Shipping (2-4 weeks): Sea or air freight to your destination

Budget Planning

• Minimum investment: USD 3,000-5,000 for a 2-SKU launch (500 units each)
• Packaging adds 20-40% to product cost
• Shipping: USD 500-2,000 depending on volume and destination

Common Mistakes

• Starting with too many SKUs (begin with 2-4 hero products)
• Underestimating packaging costs
• Not ordering samples before committing
• Ignoring compliance requirements for your target market